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7- ELEVEN JAPAN Case Study 1- What factors accounted for 7-Eleven’s initial success in Japan? The most important factors 7-eleven had was the alliance they had with Ito-Yokado, since the company became Japanese owned it started to have success because of the detailed knowledge of the legal, political, and social environment of this country. Ito-Yokado had the experience of working in Japan as a large Japanese supermarket chain operator. The joint venture was highly successful, with 7-Eleven becoming the larges convenience store operator in Japan. Another factor one must site is that 7-Eleven gave the opportunity to Japanese to make shopping anytime, so it was an innovative way to attract Japanese people. The function of distribution point was another factor to have success because Japan’s population is so big that it is hard to reach everybody at the same time, so customers who wanted goods from an internet marketer could order the goods over the internet and the internet marketer would ship the goods to a 7-Eleven store near to the customer.
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