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The author of this article expresses his concerns that the senior chief executive, making the right decision over a critical senior executive appointment can be very difficult. The knowledge of making the right decision eliminates confusion and any assumptions. It clarifies what the decision is and what it is not. The wrong decision can lead to a drop in business performance, loss of productivity, and customer and staff motivation. The end result, decrease profitability and return on investments, falling shareholders return, negative cultural factors, and a loss of key executives to competitors.
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