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What is globalisation? · Globalisation is… when things take place in a global arena or scale · Factors affecting it… P.E.T. (Political, Economic, Technological) · Since ‘80’s major restructuring of media industries due to globalisation · Interdependency- helping out countries (3rd world debt) Hegemonic Version…(Branston and Stafford) · Enormous process · Irresistible · Baffling · Beyond people’s control · Inscrutable Counter-hegemonic Version…(Branston and Stafford) · Cause - effect relationship between local and global actions and results · E.g. 3rd world debt · Open to some kinds of regulation and direction Uneven Development… · Lack of free market (no total freedom of speech) · E.g. The development of Burmese pop music… C.F.I.C. (Censoring, Forbidding exports/imports, Inferior sound systems, Cover versions restrict Burmese identity) Fragments as it Co-ordinates… · Film genres – fragmented but can co-ordinate e.g. romantic thriller. · Sex and violence being favoured by majority means minorities’ views not considered.
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